Using AI for Enhanced Customer Experience and Customer Engagement

Forrester, the American market research company, defines customer experience as, “How customers perceive their interactions with your company.” Certified Customer Experience Professional and Customer Experience Specialist, Ian Golding describes customer engagement as follows,“Customer engagement is the representation of the relationship between your brand and your customer. A fully engaged customer should be engaged to the … Read more

Artificial Intelligence and Machine Learning: A Comparison


Before we realized the arrival of Artificial intelligence (AI) in our lives, that was once thought only as a “sci fi”, digital world started buzzing the scientific words that we never thought we’d hear – Artificial Intelligence, Machine Learning, Data Crunching, Reinforcement Learning etc. Enough to get your head spinning. We’ll start with two of … Read more