In today’s digital world, technologies are growing rhythmically that changing the rules of the businesses. But this is a good sign, business must transform into a digital business.
SMAC is a technology which offering unbelievable opportunities to result meaningful business. Business must progress quickly to grasp the changes enabled by SMAC because competitive benefits, profitable development, market leadership are at pole. Digital technologies are empowering clients, transforming how they discover, explore, buy and helping organizations to understand their current state and also assist in building the case for digital business think about technology in basically new ways from an enabling tools for preventing interruptions in transforming digital business. SMAC era that is becoming a trend, more innovative in the digital world. It is an energy that business want to increase their productivity.
4 elements to remember when thinking of Digital Business Transformation:
- Identify strategic assets, create a transforming vision, define a clear intent and outcome and keep evolving.
- Stick to your client, employee drive adoption and scale.
- Avoid clone, put agreement into the program, priorities, enable.
Technology and Market leadership:
- To enable the transforming experience leading to transforming operation and business model.
Top 4 benefits of Digital Transformation for small/large business:
Lift in customer engagement
Boost customer satisfaction
Big digital traffic
Increases lead, demand and sales
4 pillars to build digital business transformation:
>>Social platforms like Facebook, Twitter, Pinterest, Tumblr, Flickr, Youtube etc has started to transform interaction in the business world. Both large and small scale businesses have started interacting with customers via social platform.
>>Social platforms are being used to crowdsourcing for generating new product ideas and efficient service. Almost every organization is increasingly using crowdsourcing for co-innovation.
>>Organizations are embedding social driven, collaborative tools into daily business process. Social networkings, ecommerce app for shapping on mobile devices are being used to transform a digital business.
>>More than 87% of mobile owners do access the internet on their handheld device.
>>Suddenly with the increasing use of smartphones and use of internet, mobile payment services are being used for convenience transaction. This is one of the great steps towards transforming digital business.
>>Amazon is one of the successful organization who providing $3 billion to $5 billion in annual sales from mobile devices.
>>Mobile advertising is essential now a day, it’s a big and getting more bigger and popular everyday. Also being adopted by most of enterprises because increasing percentage of growth every year and helping to explore globally.
>>Businesses are taking leverage of nice form factor of smartphones and their features like graphics, videos for advertising.
>>Smartphones are offering location based service which helps you find whatever you want with an exact position. This is how mobile technology playing important role in changing the traditional business into digital business.
>>Organizations are providing no of apps for users which help to boost their revenues and ecosystem.
>>In July 2014 survey we found that android has more than 1.3 millions app and apple has 1.2 millions apps available for their users. ABI research says that in 2018 mobile app revenue will be worth $92 billion. It shows that how effectively mobile app is being used for lifting ecosystem for a business.
>>One of the greatest advantages of using social and mobile analytics is the enhancement of customer relationship and a better understanding about the consumer behavior and preferences.
>>With the immersive data available, small businesses will know how to retain customer loyalty, improve its marketing campaigns, enhance its product development processes and provide services that fit the requirements and preferences of their customers.
>>The data collected are scalable using the SMAC technology which gives more room for a sound marketing decision making of small business owners.
>>Online retailers such as Amazon have realized increased revenues implementing Big Data.
>>Design for analytics are necessary because only 25% of CIOs believe they have the data they need so better to understand the data required, and then use newer technology to get the right data. Ex: Ford has embedded automotive sensors in the steering wheel and seat belt to gather information about the driver. Such as, temperature sensing, ambient temperature, heart rate monitoring, and respiration .here the goal was to design best possible user experience and analytics.
>>Huge business value can be extracted from enterprise data via Real-time analytics.
>>Many enterprises will transform their business paradigms in order to compete with disruptive organizations thriving on digital platforms. Traditional business models will grasp SMAC and strive towards customer empowerment to gain competitive advantage. Banking, financial services, retail, healthcare, telecom, and media will continue to experience the rise of unstructured data and evolve technologies to draw suitable business insights from data.
>>Cloud services have intensely diminished barriers to entry in terms of infrastructure investment. That is why 74% of organizations are using some form of cloud services. It also provides users access to remote computing power and software on a pay per use basis.
>>With the big data explosion, more overwhelming information will likely be collected and made available to small businesses. The cloud technology offers the solution for better big data management and processing that creates a more organized IT ecosystem with improved data collection process.
>>Small business find a more agile solution for big data management that help to cut costs for server maintenance, breaking down geographical barriers and scalable data available on the cloud, anytime and anywhere.
These four technologies serve as a synergetic solution for a digital transformation and equip an organization to face the challenges of the future of business.