Author of this post: Francisco Rosales
Trusting an Internet site to navigate the World Wide Web, in short, is like following a helpful stranger in Morocco who offers to take you to the best rug store.
The Role of Instant Trust
When people feel insecure about something, they look around for validation. Show them that other people trust you.
The main objective of building on-site trust is to make your visitor feel comfortable enough to take action, for example, make a purchase or subscribe to your mailing list.
The Human Factor
People like associating themselves and do business with other people, not with companies. This is why immediately showcasing that human factor on a site is essential.
Showcase The Team. Showcase Your Community.
Design should be at the core of your business and, web design is not the
Design is not about making something look cool. It’s about storytelling, standing out from the competition, solving a problem, usability, readability.
Media coverage should be one of the elements that stand out the most when your page is loaded on the user’s screen. The association between you or your brand with well known publications or TV networks tell people these media sources consider you an expert in the field and they have trusted you with their audiences.
This has pretty much the same effect as showcasing media logos. If you provide a service to big clients and brands that people can easily recognize, these logos must be included in your homepage.
Content that has been socially shared many times is more likely to keep getting shares, Likes and Tweets. In part, this is because people are comfortable seeing that others have shared it too.
Followers, Fans, Subscribers…
Truth is these numbers play a big role in digital first impressions.
Admit it. I’m not saying you go around connecting only to people with 30k followers or more but, with a quick glance at the sidebar, the number of followers, likes and subscribers, you can get a better idea of how relevant, influential and trustworthy this person or business is.
That’s why we call this Social Proof.
People don’t read almost anything on a site but, the fact that testimonials are visually present is enough to build instant trust.
Anybody can have a bad review online, what matters is how you handle it.
If you delete or ignore anything negative said about your company, you are wasting a great opportunity to make somebody happy and let others see how committed you are to that happiness.
Original Article -> How To Build Instant Trust On Your Website — socialmouths
We all understand trust is not built instantly. Right?