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How To Build Instant Trust On Your Website

Author of this post: Francisco Rosales

Left_Quote Trusting an Internet site to navigate the World Wide Web, in short, is like following a helpful stranger in Morocco who offers to take you to the best rug store. Right Quote

The Role of Instant Trust

Left_Quote When people feel insecure about something, they look around for validation. Show them that other people trust you. Right Quote

The main objective of building on-site trust is to make your visitor feel comfortable enough to take action, for example, make a purchase or subscribe to your mailing list.

The Human Factor

People like associating themselves and do business with other people, not with companies. This is why immediately showcasing that human factor on a site is essential.

Left_Quote Showcase The Team. Showcase Your Community. Right Quote

Web Design

Left_Quote Design should be at the core of your business and, web design is not the

exception.Right Quote

Design is not about making something look cool. It’s about storytelling, standing out from the competition, solving a problem, usability, readability.

Media Coverage

Media coverage should be one of the elements that stand out the most when your page is loaded on the user’s screen. The association between you or your brand with well known publications or TV networks tell people these media sources consider you an expert in the field and they have trusted you with their audiences.

Client Logos

This has pretty much the same effect as showcasing media logos. If you provide a service to big clients and brands that people can easily recognize, these logos must be included in your homepage.

Engagement

Content that has been socially shared many times is more likely to keep getting shares, Likes and Tweets. In part, this is because people are comfortable seeing that others have shared it too.

Followers, Fans, Subscribers…

Left_Quote Truth is these numbers play a big role in digital first impressions. Right Quote

Admit it. I’m not saying you go around connecting only to people with 30k followers or more but, with a quick glance at the sidebar, the number of followers, likes and subscribers, you can get a better idea of how relevant, influential and trustworthy this person or business is.

That’s why we call this Social Proof.

Testimonials

People don’t read almost anything on a site but, the fact that testimonials are visually present is enough to build instant trust.

Bad Reviews

Left_Quote Anybody can have a bad review online, what matters is how you handle it. Right Quote

If you delete or ignore anything negative said about your company, you are wasting a great opportunity to make somebody happy and let others see how committed you are to that happiness.

Team

Original Article -> How To Build Instant Trust On Your Website — socialmouths

We all understand trust is not built instantly. Right?

via:socialmouths.com